Punto Pago’s Super App
Meet the first super app in Latin America.
Punto Pago provides multiple services, including payments, spendings control and fast delivery marketplace. A lot of services into an instant place that give you access to a range of useful services just in one tap.
Client
Punto Pago
Project
Ecosystem development
About the challenge
Launch a superapp as well as a whole Punto Pago ecosystem with bank cards, loans, payments and a marketplace.
Project Specifics
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Full rebranding
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Mobile app
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In-app multiservices
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Merchant control center
Product goals and objectives
Product goals and objectives
Full rebranding and creation of a mobile app with an average load of 500k users per day. Punto Pago required a new strategy as they were moving towards being a multifunctional app.
Branding redesign
Complete brand overhaul and development of a new strategy
Assets redesign
Redesigning terminals for paying bills in stores, business centers, and hotels
Multi-service platform and fintech app
Multi-service platform and fintech app
Punto Pago provides multiple services, including payments, spendings control and fast delivery marketplace. We have explored the best scaling options considering growth and focused on not just consumer numbers, but transaction numbers.
In-app shopping
Wide range of products; delivery to the door; promo codes and cashback
Payment integration
Making online bills payments using bank cards and mobile wallets (internet acquiring)
Analysis and ASO strategy
Analysis and ASO strategy
By analysing the competitor ASO index, we’ve put together a killer strategy and plan for promoting the app.
We’ve collected a semantic core based on competing products in Panama, composed texts and descriptions with subsequent A/B tests, placed comments with integrated keywords on Google Play and Apple Store, optimized the application page in stores, implemented Facebook SDK and Firebase analytics, completed split testing of Punto Pago’s advertising offers, launched advertising campaigns with optimized app installation, monitored delivery and key word filtration, and tested and implemented push notifications per promotion with increased cashback.
