Cooperation models
Digital acceleration
What's the rush all about
Answer disruptive innovation and market uncertainty with digital acceleration.
Accelerate decision-making
Speed up the evaluation phase for rapid time-to-value.
Improve speed-to-value
Shorten the innovation and iteration cycles to ensure agility.
Speed up delivery
Fast track innovation with tangible results delivered in months.
Focus on flexibility
Turn to scalable, cloud-based solutions ready to adjust on the fly.
Delight your users
Amaze digital natives with new concepts and exceptional user experience.
De-risk your projects
Make sure you're building the right thing with Product Validation Sprints.
Enjoy analytics-driven savings
Build resilience with tools that boost cost optimization and operational efficiency.
Own the change
Gain market leadership, no matter the business landscape.
No time to slow down
Accelerate your digital projects, make a leap, deliver the next big thing, and build resilience.
Quick MVPs
Be bold with your digital concepts and bring your products out faster.
Rapid prototyping
Quickly test-market your app or pitch it to investors.
Product validation sprints
Check if your idea is doable, profitable, and resonates with your target audience.
Frequently asked questions about digital acceleration
Learn more details about digital acceleration.
Digital acceleration is a term that describes the mindset, approach, and iterative process necessary to succeed in a world where every business is a digital business.
The main aspect of the digital acceleration journey is speed. Because of major demographic and technology trends, organizations need to act faster than ever.
Consumers and business users are accustomed to digital services and great experiences delivered in real-time. Younger generations don’t even know what it was like when every product and service wasn’t on-demand and just a few clicks away.
Progress in digital technologies has lowered the entry bar for testing and validating new products. Modern software infrastructures and developer tools have made it possible to innovate without overspending on implementation.
Because of all this, the old, slower model of digital transformation efforts isn’t enough anymore.
In order to be resilient and lead, companies need to secure new streams of revenue ahead of the competition.
To do so, it’s necessary to let go of lengthy decision cycles and predetermined development plans.
The current model is about continuous discovery and development, catching new opportunities quickly, and reaching product-market fit as early as possible.
Digital acceleration is important because it is the main way for companies to differentiate themselves, build resilience, and thrive in the digital world.
It’s never been more important to provide a great user experience, but this can’t be done only with internal resources.
To win over customers, it’s necessary to take advantage of them as an external resource using short feedback loops and user research – but many companies still fail to do so.
Even if the project team intends to move fast and be agile, often higher management can obstruct this by taking too long to make technology-related decisions.
In the current market reality, slow decision-making and extended time-to-market can break your business and leave you behind the competition – digital acceleration is sort of the antidote to that.
It’s not a completely new concept. Top-performing, digital-native companies have been taking advantage of digital acceleration for quite a while.
Now that software has eaten the world, every business is facing an ultimatum – to catch up with digital-first leaders and level the playing field, or avoid new technologies and fall off eventually.
Anyone who looks beyond the horizon and understands that this is the only way to grow business value in the modern environment.
Essentially, every company, in every sector, can benefit from digital acceleration.
Whether you’re building internal systems, consumer-facing products, or business-facing solutions, digital acceleration can enable success with what you’re working on.
Large or small, ambitious companies can’t afford to stop innovating. Continuous experimentation and fast innovation lead to new revenue streams that provide resilience against market downturns.
Digital transformation sped up business processes across the board and created the building blocks that now enable us to accelerate digitalization.
It was necessary back then but by current standards, digital transformation methods were slow and excessively drawn-out.
In order to keep up with market demands, digital acceleration is now bolder and quicker:
Speed-to-value
From large endeavors that limit the ability to pivot to short innovation and iteration cycles that ensure agility
Speed of decision-making
Quick moves and a bold mindset rather than lengthy consideration phases
Speed of delivery
From taking years to taking weeks or months
Speed of adoption
From lengthy cycles to rapid time-to-market and quick customer feedback loops that accelerate innovation acceptance
Change of mindset
From keeping up with industry leaders and trends to owning the change
Change horizon
From an A-B transformation model to continuous evolution
Approach to change
From a sequential transformation to simultaneous and continuous decision-making, discovery, and delivery
Model of change
Surgical approach to innovation rather than massive transformation projects
Source of change
From being led by experts to being driven by consumers
No, digital acceleration doesn’t boil down to web3, and is not necessarily related to the metaverse or any specific technological advancements at the moment (unless you’re a company specifically focused on these areas).
The difference between transformation and acceleration is more about the approach to innovation, the mindset, the expectations, the awareness of what’s possible, and, most importantly, the speed of change.
Start small, and move from there.
Identify inefficient operations and look for software solutions to improve performance. Communications (inside your team or external with customers/partners) are usually a great area to look at.
Run low-risk experiments driven by product validation and user research. Implement tiny MVPs to see which solutions are most useful for your team or customers.
When you’re faced with alternatives, choose the one that will be easiest to change in the future.
Increase your digital maturity, grow your tech team with appropriate specialists, or hire technological partners that meet your needs.
And so on, until you dominate your market!
It’s a key trend in the digital industry and, by proxy, all industries that rely on digital solutions.
Digital acceleration is about moving faster than the competition, and weaving innovation into the very fabric of your business.
As much as it is industry jargon, it perfectly describes what companies need to do in order to thrive in post-pandemic times.
Digital acceleration requires buy-in from all key stakeholders, so ideally the whole C-suite is involved. Large companies have a dedicated role like Chief Innovation Officer, Head of Innovation, Innovation Portfolio Manager, or similar.
There needs to be room for a dedicated product manager who will take charge of the project, find a compromise between user needs and development capabilities, and make appropriate development decisions in line with the product life cycle.
Whether markets are volatile or calm, there’s always a spectrum of risks associated with any project.
It’s impossible to remove risk entirely, but there are relatively straightforward ways of de-risking your digital initiatives.
Thorough user research and step-by-step product validation are the most impactful methods here.
By using them, you take a lot of guesswork out of your project and replace it with extensive data and evidence that simplifies your decision-making process.