Increase your chances of success by 60% with user research methods
Increase your chances of success by 60% with user research methods
User Research is the best way to ensure your product meets the needs of your customers. 83% of companies report project success after conducting User Research.
User insights in the development cycle
Simply put, User Research methods provide you with insights that help you optimize product development at every stage to deliver user-fit outcomes.
User Research isn’t a one-time solution. Most successful organizations incorporate it as part of a cyclical improvement process.
Including User Research in the development process enables asking the right questions and collecting information critical for product development that allows you to give the right answers to your audience’s needs.
Validation
In-depth interviews, contextual studies, landing page speed feedback, competitor analysis, Big Data analytics
Design
In-depth interviews, contextual studies, usability testing, competitor usability testing, AB tests, card sorting
Post-launch
In-depth interviews, usability testing, click tests, surveys, Big Data analytics
User Research methods to power up your product design
User Research methods to power up your product design
Bring your users on board to make products and services excel.
Limit risk of market product failure
Generative research helps you identify problems, target markets, and validates approaches to your product design
Concept validation before development
Identify assumptions vs reality at an early stage before big budgets are spent on development
Product uniqueness
Observing users and competitors unlocks insights to develop unique solutions to fill market niches
Retention improvement
User Research gives you a deep dive into customer preferences, helping you secure user loyalty
Boost conversion
Releasing customer-verified products ensures higher chances of conversion and revenue growth
Churn reduction
Reduce customer churn by testing and avoiding the mistakes of your competitors
Increase registration
Improve your product-market fit, offer presentation, and usability to get more users on board
User base extension
Listen, observe and respond to the needs of users to bring solutions to a broader user base
The right user research methods is crucial to customer satisfaction
The right user research methods is crucial to customer satisfaction
Translate your deep understanding of market demand into user-centric products and services.
Discovery research
Validate the concept for a new release with user perspectives before the actual investment
Competitor analysis
By learning from others' mistakes or best practices, your product can outrun the competition
Usability testing
Test your product principles and design elements against user habits, problems, and expectations
KPI booster
Understanding the dependencies and mechanics behind focus areas helps improve KPI performance
Steps to conduct a successful user research process
Steps to conduct a successful user research process
Our team has vast experience in applying User Research methods to deliver results for our clients. Read below to discover our step-by-step process, which can be implemented at any stage of the development cycle.
Vision assessment
We start by reviewing, assessing, and collecting insights about your project vision
Research proposal
Based on the vision assessment, we provide a research plan tailored to your needs and abilities.
Conduct research
Conducting and documenting the user research and collaborating with you along the way.
Insights presentation
In the last stage, we provide you with analyzed research insights and product recommendations.
Frequently asked questions about User Research
Learn more details about user research.